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By the early 1980s, the festival had developed a consistent format
of one main-stage musical production with performances on four evenings
each week. The musical was complemented by a diverse series of music
and dance concerts that emphasized American art forms and which
highlighted local performers. Aside from live performances, the
arts festival also screened movies including Star Wars and Raiders
of the Lost Ark. Over the years the festival has also offered a
full-scale art show featuring the work of local artists.
"We always knew that we had a lot of talent here on the Seacoast,"
said Grace Casey. "We never could have guessed that it would
still be going on 25 years later."
In the early 1980s, many of the names and faces that became synonymous
with the festival were leaving their mark. Nancy and Scott Weintruab
served in a variety of functions from actor to director to producer
to ensure the success of the outdoor festival. Michael Warhurst,
who became the head gardener of the park in 1975 and who 24 years
later still tends to the famous gardens, booked much of the musical
entertainment.
It was music to the ears of festival organizers when in the late-1980s
Jameson French, then Chairman of the Greater Piscataqua Community
Foundation, started an endowment for the festival with matching
funds provided by Portsmouth entrepreneur Joseph Sawtelle. This
endowment could be used to support the festival in the future. Though
the endowment still exists today, it provides the festival with
less than one-half of one percent of its budget.
The arts festival is supported in a variety of ways, but over the
years the emphasis has been placed on corporate sponsorship and
the donated dollars from those who attend events at the park. Over
the years the arts festival has been supported by a virtual "who's
who" of the corporate landscape. Liberty Mutual, Portsmouth
Regional Hospital, Pepsi, Northland Forest Products, Blake Insurance
and The Edgewood Center all have more than a 15-year sponsorship
history with the arts festival. These companies, along with more
than 100 businesses each year, support a truly unique festival.
What continues to be unique about the arts festival is its reliance
on variety and cultural diversity. In 1978 the season included the
musical Once Upon A Mattress and performances by the Eastern Brass
Quintet, the Argyle Highlanders and the John Wayne movie classic
Stagecoach. The 1981 season featured Annie Get Your Gun, children's
art classes and a performance by the Electronic Art Ensemble. In
1989, No, No Nanette was presented alongside concerts by the Seacoast
Wind Ensemble and Leon Redbone. The 1993 season featured the World
War II radio play The Big Broadcast, mime Trent Arterberry and the
Marvelettes. 1998 featured Rodgers and Hammerstein's Cinderella,
Schoolhouse Rock, Romeo and Juliet and a World Premiere work from
Ballet New England.
"I have always found that the disciplines in the arts should
not be separated," said Jon Kimball during the festival's 20th
anniversary. "An actor can learn from a sculptor, a sculptor
can learn from a violinist and a violinist can learn from a dancer."
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