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By the start of the 1975 season, a 40' x 60' stage had been designed
and built by architect Tom Johnson of Milford, NH. Aside from the
stage an amplification system and the installation of necessary
lighting was also incorporated for nighttime productions. The first
full-scale production offered was Rodgers and Hammerstein's Carousel.
So enthused by the plans for the 1975 season that the community
and the city's Bicentennial Committee endorsed the festival's enlarged
mission: To produce an artistic, intellectual and emotional outlet
which best serves the needs of a multi-cultural area.
With the endorsement came the support of the Portsmouth Public
Library, Arts Interaction and Strawbery Banke. The Trustees made
a two-year commitment to the festival and to Jon Kimball to help
make the festival a reality. Guidelines were set to ensure the accessibility
and quality of the two full-scale productions that would be produced
annually. With a focus on diverse programming, guidelines outlined
that all entertainment must be fit for family viewing, that there
would be no preferential treatment for spectators and no commercialism.
With the onslaught of inflation in the late 1970's and the increases
in production costs due to the festival's productions becoming larger
and more lavish, the Trustees began to look elsewhere for the financial
support necessary to run the Arts Festival. The first step in this
direction was the creation of the current concession stand, which
was followed by the first solicitation of donations from spectators
in 1981. Because of the expenses involved, the festival moved to
producing just one full-scale production while supplementing the
season with booked-in events.
All of these events took their place right beside the Josie F.
Prescott Memorial Garden, dedicated in 1967. Though not an official
part of the arts festival, the garden has provided entertainment
and beauty to countless thousands. Maintained by Park Superintendent
Thurston Caswell in the early years of the arts festival, and for
the past twenty years by park superintendent Michael Warhurst, the
gardens have always been a favorite intermission spot to many of
festival guests.
Despite the artistic success of the festival, by the end of 1982
the financial picture of the Trustees had not improved. The Trustees
had been using capital funds to support the festival but that practice
could not continue. In March 1983, Theater by the Sea announced
that they would not produce a summer show in the park. The news
was late in the season and many in town thought that the festival
would close for good.
"We don't bury anything until we're sure the corpse isn't
breathing," said board president Julie Fast in the now defunct
Portsmouth Magazine. "We are absolutely undone about it. It
affects the entire town."
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